Sales and website copywriter and launch strategist for coaches, service businesses, and sustainable brands committed to a kinder way of doing business
Conversion-focused copy that’s grounded in your voice, values, and vision.
People say it’s getting harder to stand out online and make sales.
I disagree.
To a point…
It’s hard to get sales when you:
→ copy your competitors
→ use AI-generated copy
→ don’t own your brand voice
→ focus too much on the outdated sales copy tactics and not enough on building genuine connections
→ rely fully on your visuals, referrals, or social media to get sales
The good news is, it’s quite simple to become memorable and easily choosable to your perfect-fit clients
so that they’d never dream of working with anyone else.
You “just” need…
“As soon as I read the first draft I knew the end result would be perfect…”
I’m so glad I chose to hire a copywriter. Jess saved me so much time and did a much better job than I could have ever done.
She asked about my history and humour etc. which I thought was great! I loved reading the first draft and knew at that moment that the end result would be perfect.
She used words and phrases that perfectly suit me and my business but that I wouldn’t have thought of myself, and considered SEO throughout.
I don’t think anyone would regret working with a professional who clearly cares very much about her clients’ experience and results. I know I will be using Jess again in the future!
The two best ways to boost your sales, grow your brand, and have an aligned online presence
The Sales Copy Sprouter
A done-for-you sales page and strategic launch guidance and planning for founders/CEOs with a course, coaching programme, or membership who want to hit their next sales goal in a way that still honours their personality and values.
I’ll get your first draft to you a week after our Clarity Call. Everything is done and dusted in about three weeks. Stress-free for you, high energy for me. It’s my favourite way to work.
Website copy & brand messaging
If you’re tweaking your web copy for the 100th time…it’s time to nip that in the bud. Make your life easier and your brand so much stronger with professional web copy that’s free of cliché schpiels and passive-aggressive tactics.
If you love writing and want to keep writing your own stuff, book a copy audit. If you’re done with writing, I’ll write the whole thing.
Trusted by…
Whatever we work together on, you’ll always get copy grounded in:
Your voice
All done-for-you projects get a tailored Copy Clarity Questionnaire & Call that covers the intricacies of your brand voice, as standard – even without paying for a brand voice guide.
Yes, I have my unique writing style, but ultimately, the copy will be as on-brand as if you or your team were writing it.
Because if the copy isn’t your brand voice, it’ll look as out of place as a vegan in a butchers, confusing your audience and making them go elsewhere.
Your values
My 6+ years (and 35+ clients in the last 3) of professional writing experience writing for charities, agencies, creatives, coaches, and founders means that I know how to balance the sales copy with the empathy-led, relationship-sparking words so that you get copy that grows your brand without harming it.
Your brand values are as important as your voice and all copy is written with your values at the core.
Your vision
You’ve got business goals, a vision, and your version of success. A business isn’t a business without profit, which is why I’m thoroughly trained in conversion copywriting.
Every piece of copy you get will be rooted in sales psychology, conversion strategy, and ethical marketing principles.
Equally, positive impact is up there with profit and when your copy supports your vision, it becomes the medium in which you can spark more change.
“The whole project was an absolute joy.”
The whole project was an absolute joy. This offered me so much more than simply a rewrite of my words/messaging. It helped me clarify and scrutinise who and what my business really is who/what and how I want to create offerings and aligned to my value about making it easier for clients to know who I am, who I am for and how to find my services.
I feel excited and calm – things feel aligned and clear to the people I know I can and want to help. This feels purposeful.
I went over-the-top with the ‘chef’s kiss’ comments, that’s how pleased I was with Jess’ copy. Thank you!
i realised something
Most values-led business owners feel uncomfortable at the idea of making more sales through their copy.
You want to focus on helping people, doing good work, and making an impact that satisfies the part of you that can’t just sit around and earn money.
That’s why I decided to help you with your sales copy. To show you that selling doesn’t have to come at the expense of your integrity, and to help spread wealth towards decent people who will use it for good, like you.
Doing good includes doing good stuff for yourself, by the way…like buying that plot of land, your 20th houseplant, and regular massages because you still don’t sit up straight.
I’ve already worked with down-to-earth coaches, purpose-led brand strategists, passionate creatives, sustainable agency owners, nature-loving people, and vegan brownie lovers (hm maybe that was just me) with website copy, sales pages, brand voice strategy, and feel-good launch copy.
Is it your turn?